Marketing Iceberg: Psychology of The Subconscious Mind in Marketing

AWARD-WINNING BOOK BY FARHAD MK

About The Book

This is a very short and summarized, but very fruitful and exciting HANDBOOK (✓10,000 words) intended for new and existing entrepreneurs, startup founders, marketing enthusiasts and students, business owners, consultants, and political strategists.



Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud’s 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century.

We will then shift our focus to psychographic segmentation, and examine how this type of targeting enables firms to better understand the unconscious, and its impacts on our lifestyle and behaviour. After a brief overview of artificial intelligence, we will segue to a larger discussion about business analytics or advanced analytics, which has created untold opportunities in many industries, including marketing. This focus on data mining provides marketers with deep insights about our thoughts, enabling them to influence our behaviour in profound ways. We will then look into the value of traditional marketing activities and how the data mining activities become valuable inputs into the creation of truly impactful identities and messaging. We will conclude our discussion by highlighting some of big data’s ethical and privacy implications.

About The Author

Graduated from Bangalore University in Computer Applications, Farhad MK has 15 years of experience in marketing and sales. He has learned the importance of artificial intelligence and business analytics, which has created untold opportunities in many industries, including marketing. He believes data mining provides marketers with deep insights about our thoughts, enabling them to influence our behaviour in profound ways.

What People Are Saying

"Marketing Iceberg: Psychology of the Subconscious Mind in Marketing by Farhad MK is an insightful and comprehensive exploration of modern marketing strategies, with a unique focus on the intersection of psychology, technology, and consumer behavior.


The author’s writing style is both informative and engaging, making complex topics accessible to a broad audience. Farhad MK masterfully blends academic theories with practical applications, creating a narrative that is both educational and thought-provoking. One of the book’s strengths is its thorough analysis of the unconscious mind’s role in consumer behavior, a topic often overlooked in traditional marketing literature. Farhad MK delves into historical and contemporary perspectives, providing a nuanced understanding of how unconscious motivations drive consumer decisions. This approach is not only enlightening but also highly relevant in today’s data-driven marketing landscape.


The exploration of artificial intelligence and advanced analytics in marketing is another highlight. The author explains these complex topics in a clear, concise manner, illustrating how they are revolutionizing the field. This section is particularly beneficial for readers seeking to understand the latest technological advancements and their implications in marketing. Farhad MK also addresses the ethical dimensions of modern marketing practices, particularly in the context of big data and privacy concerns, encouraging readers to consider the broader impact of marketing strategies on society.


Marketing Iceberg is an invaluable resource for anyone interested in the evolving world of marketing. It offers a balanced view, combining theoretical depth with practical insights. This book is particularly useful for marketing professionals, students, and anyone keen on understanding the psychological underpinnings of consumer behavior in the digital age. Farhad MK’s engaging writing style and comprehensive approach make this book a must-read in the field of marketing."

"Straight to the point. Easy to read. Highly recommended handbook for marketers."

Rethink Gifts - Verified Purchase

"Great book! I highly recommend!"

Dee - Verified Purchase

"What a great read! A very informative and easy to read handbook. Enjoyed every minute of it!"

The Hider’s - Verified Purchase

"Very informative and easy to read ! Highly recommended !"

Michele - Verified Purchase

"Full of useful information. Hits every topic. Great persuasion with examples.Will make a great reference book to learn the concept."

Fariborz - Verified Purchase

"I didn’t know what to expect when I bought this book. I thought it was going to be some dry material about the new age of marketing, but I thought I would read it anyway because it would contain valuable info. Far from dry, this handbook was a breath of fresh air. It provided some solid background info about the brain before jumping into more modern marketing approaches. The author gave examples from pop culture and business, as well as more current cases of marketing successes and dilemmas. As an enthusiast in politics, I also found the info on Cambridge Analytica very valuable. For those unfamiliar with how marketing has evolved, I would recommend this book to you."

Gela - Verified Purchase

Marketing Iceberg: Psychology of The Subconscious Mind in Marketing

A HANDBOOK BY FARHAD MK

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